There was an email come through today that reinforces to me the importance of treating a web store like you would a real store:“Hi there,
You seem to have a good site with the variety we need, but alas your lack of pricing details is making us look further. We are on a need to know basis asap. Sit on tops our requirement. Why no pricing details??? If you can get back to us in the next 24hours about pricing we will visit your site again.Nice site …. no sales today :-Cheers”
In a store, you want to make it as easy as possible for people to find what they are looking for.
Online this is amplified because it takes so little effort to leave and shop elsewhere instead.
If prices aren’t shown up front and easily, it takes much more effort to send an email or ring up to enquire about prices, it would be easier to just go to another online store that has prices available online.
A user isn’t going to quickly come back to a site that they know won’t fulfill their needs, so there are potentially millions of users who would never return to the store website.
We don’t display prices on our website for products unless they are in the sales page. Why? Well, the reason that my boss tells everyone is because prices change regularly and there are a lot of products to keep up to date. Really though, the majority of the products on the website could easily enough have pricing put with them because the main price changes occur when the model changes which means the entire product needs updating anyway. Aside from clothing, the majority of prices are fairly stable, and plenty of other stores manage to do it. I really see no reason why we can’t.
If you are considering re-designing your website or would like some advice on how to make your current website work better for you. Please feel free to contact me at Terramedia for a specialised web design quote or help with your website.